.Job Title: Product Marketing SpecialistLocation: Rio de Janeiro Work Format: Hybrid Experience: Mid-seniorCompany Overview:Delfos Energy is a pioneering SaaS (Software as a Service) platform dedicated to revolutionising the renewable energy sector. Our innovative platform integrates advanced technologies to optimise energy production, streamline operations, and drive sustainability for businesses and communities worldwide. By harnessing the power of data analytics, artificial intelligence, and machine learning, Delfos Energy empowers organisations to make informed decisions, maximise efficiency, and reduce environmental impact.Position Overview:We are seeking a proactive and experienced 'Mid-Level' Product Marketing Specialist to join our team at Delfos Energy. This role is ideal for someone with a few years of experience in product marketing within the SaaS, OR renewable energy industry, who is ready to take on more responsibilities and make a significant impact. As our first Product Marketing Specialist, you will report to the CMO and will play a key role in developing and executing marketing strategies to promote our cutting-edge SaaS platform and drive the continued growth and success of Delfos.Energy.Key Responsibilities:Market Research: Conduct comprehensive market research to identify industry trends, customer needs, and competitive landscape within the renewable energy sector. Utilise insights to inform product positioning and marketing strategies for Delfos Energy's SaaS platform.Go-to-market: Develop and execute go-to-market strategies for new and existing products, ensuring successful launches and market penetration.Content Development: Create compelling marketing content tailored to different channels and audiences, including product collateral, website content, blog posts, case studies, and social media posts.Campaign Management: Plan and execute multi-channel marketing campaigns to promote Delfos Energy's SaaS platform across various platforms, including digital, social media, website, landing pages, email, and industry events. Monitor campaign performance and optimize tactics to maximize ROI.Sales Enablement: Provide support to sales teams with the necessary tools and resources to effectively sell Delfos Energy's SaaS platform, including sales presentations, product training materials, and competitive analysis.Customer Insights: Gather feedback from customers and internal stakeholders to refine product messaging and improve marketing effectiveness. Analyse customer insights and identify opportunities for product innovation and enhancement.Desirable Qualifications:Master's degree in Marketing, Business, or related field.Proven track record of developing and executing successful go-to-market strategies.Previous experience in the renewable energy industry or a strong passion for sustainability.Experience with marketing automation tools such as HubSpot
