UPFY is a new marketing agency specializing in maximizing brand growth and visibility for globally renowned brands like PokerStars and startups such as KingPanda and Zuvia. We're dedicated to delivering innovative solutions and effective marketing strategies to drive success at scale. Responsibilities: Develop and execute comprehensive growth strategies focused on increasing client user/customer base, revenue, and market share through paid media and digital performance channels. Utilize advanced data analysis and market research to identify growth opportunities and optimize marketing strategies for maximum effectiveness. Work closely with internal teams and clients to implement growth initiatives, ensuring alignment with strategic objectives and consistent performance. Lead hands-on experimentation, including A/B testing, to optimize lead conversion, user acquisition, and retention across various paid media and digital channels. Analyze performance data and create custom dashboards to monitor KPIs, providing actionable insights and strategic guidance to enhance campaign performance. Implement and oversee the development of dashboard systems for ongoing monitoring of client marketing performance, ensuring transparency and effectiveness of paid media campaigns. Develop and execute digital marketing strategies, including SEO, SEM, social media, and content marketing, to drive brand growth and visibility for clients. Manage paid marketing campaigns, including PPC and social media advertising, optimizing ROI and CAC for clients. Additional Responsibilities for Head of Growth: Build and lead a high-performing Growth team focused on paid media and digital performance, including hiring, training, and mentoring team members to drive departmental success. Establish departmental goals, performance metrics, and reporting structures to drive continuous improvement and accountability. Collaborate with senior leadership to develop long-term growth strategies and initiatives aligned with company objectives. Stay updated on industry trends and emerging technologies, providing strategic recommendations to enhance client growth strategies. Requirements: Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field. Proven experience in digital marketing, data analysis, and growth strategies, preferably in a paid media or digital performance-focused environment. Strong analytical skills and the ability to interpret complex data, with experience in creating and maintaining dashboards for performance monitoring. Practical knowledge of analytical tools such as Google Analytics, Google Ads, Facebook Ads Manager, among others. Excellent communication skills and the ability to collaborate effectively with clients and colleagues. Strong leadership and project management skills, with the ability to multitask effectively and maintain high-quality standards. Results-oriented mindset, focused on driving growth and achieving quantifiable goals for clients.
