PURPOSE AND SCOPE: Manages the marketing efforts (planning/positioning, promotion, market access, and product life-cycle management) for assigned product(s) in global. Ecosystem healthcare market segment. Collaborates with appropriate local country stakeholders to help execute the Hemodialysis Portfolio strategy. Works to develop, execute/implement, and communicate overall product marketing plan and strategies.Assists with establishment and execution of short- and long-term goals and objectives for product marketing efforts, ensuring alignment with divisional and company strategic plans.Ensures all promotional/advertising materials meet internal and Regulatory and Compliance guidelines.
PRINCIPAL DUTIES AND RESPONSIBILITIES: · Actively promote and support the implementation of Renal Portfolio globally through the Regional Renal Portfolio Marketing Subject Matter Experts (MSME).
· Ensure appropriate communication, alignment of Renal portfolio strategy, and utilizationof available resources to complete objectives.
· Collaborate closely with the In Center Product global managersto identifyproduct claims around the ecosystem value categories that contribute to communicating the value of FME partnership.
· Identifycountry-specific support to facilitatethe implementation process within the countries, track its effectiveness, and make recommendations to improve internal processes.
· Develop and maintainstrong relationships with cross functional internal stakeholders (i.eCommercial business services, Commercial team, In Center business Unit, Sales& marketing local teams) and provide Renal portfolio feedback/support on their perceptionsand request.
· Follow up on execution of the Renal portfolio offer rollout and monitorthe performance to help ensure KPIs are on track.
· Support project management to ensure all action items, risks, issues, and decisions are documented, communicated, and completed.
· Support Ecosystem communication using all agreed-upon channels to ensure best practice sharing and informed, up-to-date stakeholders and project teams.
· Development of briefings, presentations, strategic guidance, marketing materials, or any other requirements (i.e.management meetings, marketing materials, and other specific needs)
Additional responsibilities may include focus on one or more departments or locations.See applicable addendum for department or location specific functions.
EXPERIENCE AND REQUIRED SKILLS: · B.A. or B.S. Degree in business or a related field required; MBA with a background in healthcare is preferred.
· 5 or more years' experience in MedTech marketing, sales, and business related.
· Experience in medical devices, healthcare Eco Systems and or Pharma, strongly preferred.
· Experience in Project and Product Management a must
· Must have experience with global complex cross-functional environments and be adaptable.
· Maintains pro-active approaches to all situations, with ability to anticipate problems and come up with appropriate solutions.
· Ability to think strategically and be decisive.
· Ability to communicate and present to a range of audiences.
· Must be results and deadline driven.
· Demonstrates FME values every day.
· Requires knowledge of all MS Office applications.
