Temporary Job: approximately 13 weeks . Job Description: We are seeking a highly skilled and experienced GA4 SME Lead to join our team. The ideal candidate will have a minimum of 8 years of experience in web analytics tracking, with at least 3 years of experience in Google Analytics 4 setup, implementation, integration, or migration. Responsibilities: Manage, configure, and strategically drive Google Analytics implementations Create custom events and triggers using Google Tag Manager Implement cross-domain tracking Troubleshoot tracking issues Utilize data visualization tools to create clear and insightful KPIs and metrics, charts, graphs, and dashboards using tools like Power BI Communicate effectively with clients, translating complex technical concepts into clear and actionable plans, requirements, and insights Analyze data to identify opportunities and challenges, and provide data-driven recommendations Requirements: Minimum of 8 years of experience in web analytics tracking Minimum of 3 years of experience in Google Analytics 4 setup, implementation, integration, or migration Familiarity with Google Tag Manager Knowledge of data visualization tools Experience in implementing cross-domain tracking Familiarity with Google Ads and other ad platforms Ability to troubleshoot tracking issues Expert knowledge of data visualization techniques with proven experience in creating clear and insightful KPIs and metrics, charts, graphs, and dashboards using tools like Power BI Excellent verbal and written client communication skills with the ability to translate complex technical concepts into clear and actionable plans, requirements, and insights. Strong analytical and quantitative skills with an inherent curiosity to understand the "why" and proven ability to synthesize complex data and illuminate data-driven opportunities and challenges