.Our mission is to "make the healthcare experience more human."Through a diverse range of services, we are able to serve different audiences: our marketplace, which allows patients to schedule and evaluate appointments and doctors at any time of the day or night; and our SaaS system (Software as a Service) aimed at optimizing office management, patient flow and online bookings. All this through an internet platform and our iOS/Android apps.Job DescriptionWe are looking for aPaid Marketing Analystto join our Brazil Marketing Team. You will be working closely with our marketing specialists to add great value to our potential customers and generate growth for Doctoralia Brazil and Chile, part of Docplanner Group.Do you want to bechallengedto take responsibility for the entire customer acquisition process through paid marketing channels, and help grow our business in Brazil and Chile?If so, please read on!What will you do?Design, manage and execute the B2B data-driven paid marketing strategy focused on doctors and medical clinics for prospecting and lead generation in Brazil and Chile.Co-create paid marketing strategy & set up KPIs in cooperation with Head of Marketing and Global Head of Paid Marketing.Launching, monitoring, optimizing and results reporting of all Paid Marketing channels (Google Ads, Facebook, Instagram, LinkedIn Ads & Affiliates) continuously maximize marketing investment, foster testing and find new ways to expand and scale campaigns on both existing and new platforms.Cooperate with Content Specialists and graphic designers with the responsibility of creating amazing and high converting landing pages.Explain to the different stakeholders (who are the stakeholders) the status of the projects and follow up closely their requests. Own the game, be a leader of your area!QualificationsA few years of relevant,hands-onpaid marketing experience with extraordinary achievements, high-growth environments or performance agencies.Proventrack record in managing and executing paid marketingstrategies that have a direct impact on company revenue.Strong knowledge ofPaid Social and Google Adsoptimization techniques and targeting strategies, bidding models and ad units across different ad platforms; proven data-driven analytical thinking and knowledge of channel-specific metrics andKPIs likeCPA, CPL, CAC; Experience managingB2B Lead Generationcampaignsis a plus; Landing page optimizationexperience will be very valued (CRO); Experience indecision makingwithin your own area of responsibility; Acan-do attitudewith a focus on getting things done to achieve results; Fluent Portuguese and outstanding Englishcommunication skills and interpersonal abilities to cooperate with diverse cultures and nationalities
