Senior Ua Manager - Remote - Brazilian Market

Senior UA Manager - Brasilian MarketOur client is the world's leading mobile eSports platform that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games, with 90 million registered users.We are looking for a Senior UA Manager for its Brazil business.Here's what you will do -Devise and implement data-led acquisition strategies in BrazilIdentify the target audience and ascertain how best to communicate to that audience.Lead online and social media marketing, especially search, display, remarketing, Google Adwords, Paid campaigns and other aspects of online marketing.Monitor performance and evaluate the effectiveness of campaigns through analysis of web/app analytics including consumer data and insights, and use this data to tweak current campaigns and formulate future ones.Keeping up-to-date on industry trends, new media buying opportunities and recommendations on new ways to reach target audienceResponsibility for planning and budgetary control of all digital marketing campaigns.Have strong knowledge about google analytics and other conversion metrics.Deep understanding of optimization techniques, events, attribution mechanisms, Data funnel usage to get best cohorts of users.Understanding of Ad-serving, Ad ops, DSPs will be highly valuable.Experience with fraud detection partners.What we are looking for -6-8 years of experience driving growth through digital acquisition channelsUser Acquisition experience in the Brazil market in social casino/free to play gaming /real money skill gaming industriesIn-depth knowledge of Google Adwords, Facebook, Programmatic, Affiliates etc.Experience in category Management, Stakeholder/cross functional teams ManagementDemonstrable experience in implementing data-drive strategies & using analytics.Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals.Self-starter with ability to execute under deadlines.Experience in a startup culture is a plus.Experience in scaling acquisition strategies geographicallyExperience managing a large budgetLocation - no constraint. Can be based anywhere across the globe