PPC and Meta Ads StrategistQuick OverviewWe are searching for a talented and creative individual to plan, create, and manage, successful digital marketing campaigns.Who is Hite DigitalHite Digital is a Digital Marketing Agency that is hyper-focused on People 1st & Our Services 2nd. Our number one goal is to create a work environment that lifts people up, helps develop them, and creates an environment that empowers people to perform at their best. By focusing on our people first, our goal is enabling our team to 100% focus on our clients and the services we provide them all geared towards helping small businesses scale across the US.With this mindset, Hite Digital has found themselves managing over 1M in marketing funds per year in just 4 months bringing on at least 2 new team members each month. What is the role of a Digital Marketing Engineer @Hite Digital? We call this role the brains of what we do at Hite Digital because our client's success or failure will boil down to how you manage the accounts, from setting up a great foundation to optimizing properly. This position will manage up to 40 clients across different marketing channels like Google Ads, Microsoft Ads, Meta Ads, among others. These clients vary in industry and can be both local lead generation focused as well as eCommerce centric. The Digital Marketing Engineer is the lead strategist of the different marketing campaigns set forth for our clients and as such will coordinate with Account Managers who manage relationships with clients to ensure all parties involved are aware of the account's progress, challenges, and wins. Key ResponsibilitiesFacilitates the client onboarding experience by understanding the client, their industry, and their marketing goals and combining that with market research to draft go-to-market campaign strategies.Conducts keyword, audience, competitor, and audience research to develop and optimize regular marketing campaigns on channels like Google Ads, Meta Ads, and Microsoft Ads. Develops ad copy content for different marketing campaigns and marketing channels and is capable of providing creative direction to designers who will aid in the development of marketing assets. Is responsible for managing paid media budget without overspending but is proactive and strategic about suggesting when budgets should be increased, decreased, or shifted based on performance needs and client goals. Identify CRO opportunities: provides suggestions on website or landing page content that may help drive campaign conversion rates, including suggestions for offers, promotions, and user experience enhancements. Provides suggestions on product titles and descriptions where appropriate. Communicates progress, challenges, and wins via regular updates, including monthly reports and client-facing calls where appropriate.Collaborates with team members: coordinates with Account Managers, Web Designers, and Account Managers to provide the best client experience possible. Ensure proper campaign performance and return on investment measurement by installing and maintaining tracking measurements through softwares like GA4, WhatConverts, Call Rail, among others. RequirementsFully Bilingual in Spanish & EnglishBS/MS degree in marketing, business administration, or a related field3 years experience managing Google Ads, Microsoft Ads, and Meta Ads as a minimumHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateStrong analytical skills and data-driven thinkingStrong communication skillsManaging analytical software like GA4, Microsoft Clarify
