**About the client**:Our client is based in Florida, USA, and runs a digital marketing agency focused on the home services and contractor industry. The client handles local home service businesses seeking growth with SEO and PPC.**About the role**:**Experience in contactor marketing or the home services niche is a plus.****What you'll be doing**:- Develop comprehensive advertising strategies aligned with business goals and target audience preferences.- Conduct thorough market research and competitor analysis to identify opportunities and industry trends.- Collaborate with cross-functional teams to integrate paid advertising efforts with overall marketing campaigns.- Set up, launch, and monitor paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.- Create ad copies, headlines, and visuals that resonate with target audiences and drive engagement.- Analyze campaign data to evaluate performance, identify areas for improvement, and make data-driven decisions.- Generate regular reports outlining key metrics, trends, and insights to stakeholders.- Manage advertising budgets effectively to ensure maximum return on investment.- Monitor spending, adjust bids, and allocate resources based on campaign performance and objectives.- Keep abreast of developments in digital advertising platforms, tools, and best practices.- Share insights and recommendations with the team to enhance overall marketing strategies.**Who are we looking for?**- Bachelor's degree in Marketing, AdBachelor's Business Administration, or related field.- Proven experience in managing paid advertising campaigns across multiple platforms.- In-depth knowledge of digital advertising platforms such as Google Ads, Manager, LinkedIn Ads, etc.- **Expertise in Meta Ads is a must.**:- Strong analytical skills and proficiency in data analysis tools like Google Analytics, Facebook Analytics, etc.- Creative mindset with the ability to develop compelling ad creatives and messaging.- Excellent communication and collaboration skills.- Detail-oriented with the ability to manage multiple projects simultaneously.- **Experience in the home services niche or contractor marketing is a plus.****Position**: Paid Ads Specialist**Remote Status**: Fully Remote**Working Hours**: 9 AM - 6 PM EST**Holidays**: US Local Holidays**Salary**: USD 1500 - USD 2000**Internal Job ID**:0205
