Fungicides Marketing Portifolio - Alphaville/Spleader For Brazil And Paraguay

Description Main Responsibilities:
Develops and implements complex and large-scale marketing plans using advanced techniques.
Accountable for market segmentation, market research, product marketing, interactive marketing, marketing communications, pricing, branding, advertising. Initiates, organizes, and coordinates the marketing activities for a major group of products/product lines, in order to develop and maintain strong brand awareness and maximize short- and long-term sales volumes and profits.
Interprets and translates commercial issues into the local project plan.
In charge of PLCM, demand and forecasting for existing brands.
Work with Crop team and commercial team on Annual Integrated Market plan, campaign plan, etc.
Develops long and short-term business and marketing plans for major products to meet share, volume, and profit objectives.
Identifies long term opportunities within the marketplace and prepares plans to develop, test and launch new products.
Including the validation of technical concepts and product concepts, supported by the LPCT organization
In charge of marketing and launch plan, works within local product concept teams on commercial and technical positioning at customer level.
Designs and implements pre-launch and post-launch communications for projects
Qualifications Requirements:

Market Understanding and Crop Protection.
At least 10 years of experience in strategic Marketing positions.
Robust experience in other business areas such as Sales, Research and development and Related of the Product Strategy.
Previous experience in similar roles, NPI (new product introduction) experience is requested.
Experience related to strategic design of product portfolio, positioning, pricing, and vision of the market needs; Understanding the market for soybeans, corn, and cotton.
Program/Projects Management Skills.
Strong Interpersonal Effectiveness Skills (Strategic; Collaborative, Value Differences, Curious).
Focus on Customers: customer Insights; Segmentation; Targeting; Positioning and Value Propositions; Marketing Mix.
Proficiency in English is mandatory.

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