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Sr. Lead, Marketing Automation

Sr. Lead, Marketing Automation
Empresa:

Wework



Função de trabalho:

Outro

Detalhes da Vaga

Central Global Marketing
Location: Sao Paulo - Brazil
WeWork is looking for a Sr. Lead, Marketing Automation based in Sao Paulo to design and build automation programs across the LATAM regional business unit, focused on prospects, members, and brokers. This role will report into the Global Sr. Manager, Marketing Automation and sit on the broader CRM and Automation team. This role will serve as a key partner to the Lifecycle Marketing strategists. This person should thrive in environments with high cross-functional collaboration and be comfortable working in a fast paced company with a global footprint.
Responsibilities:
Strategy & Delivery:
Work closely with the broader Global Automation team to design, build, test, and deploy email automations globally

Support Global Sr. Marketing Automation Manager in managing and strategically planning execution of LATAM campaign requests from cross-team stakeholders

Collaborate with LATAM and Global teams to ensure local campaign goals align with Central plansSr. Lead, Marketing Automation

Leverage A/B testing, dynamic content, and segmentation effectively

QA all sends, inclusive of drafting test scripts as necessary

Ensure successful audience management and touch governance across various campaigns

Collaborate closely with the Marketing Automation and Data teams to build a strong reporting framework for email marketing in LATAM

Work with Lifecycle Marketing strategists in campaign development to provide recommendations for optimal email campaign performance

Ability to easily multi-task, handling multiple concurrent and time-sensitive requests

Partner with the Marketing Operations team to test lead routing forms and landing pages

Requirements:
3-4 years of email marketing experience

Experience with marketing automation and CRM tools; Salesforce Marketing Cloud, Journey Builder and AmpScript experience strongly preferred

Experience withcomplex marketing automation implementations, inclusive ofintricate A/B testing, audience targeting, and dynamic content

Fluent Portuguese preferred

Strong QA background, inclusive of writing test scripts

Deep understanding of email KPIs, metrics, and reporting

Analytical mindset; comfortable working with data and digging into numbers

Familiarity with backend ESP health: deliverability, inboxing, IP warming, and monitoring

Technical skillset required, with HTML, CSS, and Photoshop experience

Strong attention to detail

Ability to excel in a fast paced environment

Self-starter and self-direction is a must

WeWork will not cover the cost of relocation for this position. Should your application be successful, you would be responsible for your own relocation expenses.


Fonte: Neuvoo2_Ppc

Função de trabalho:

Requisitos

Sr. Lead, Marketing Automation
Empresa:

Wework



Função de trabalho:

Outro

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